Joico's company name is created using the English word "Joy", which means joy. Joico's company is a joy in everything they do and everything they create. Joico products are designed to restore hair to the strongest, most radiant and healthiest condition after the first use. Joico's motto "works of hair pleasure" is a message that combines positive emotions, self-confidence and extremely serious science. It is more than just a promise; it is a guarantee.