Since 1997, an alternative vision for the salon has emerged that includes: high quality hair care products without additives or harmful ingredients. This hair care has revolutionized ... "Alterna". It is one of the world leaders in the production and care of luxury hair.

From the very beginning, Alterna has been supplying high quality products, guided by scientific knowledge of skin care. With patented technology such as Age Control Complex and Plumping Marine Complex, Alterna strives to offer the best technology for consumer hair care.

Alterna's choice is natural ingredients and high quality. Great formulas with really clinically proven results. Use only pure, sustainable ingredients such as caviar, sea silk, bamboo and hemp oil in the production.